Adel launches campaign women entrepreneurs


The day 8 March is recognized by the United Nations (UN) Since 1975 as international women's day. More to celebrate the lives of strong women, certain, resilient, steadfast, entrepreneurs, among other features that make them unique to them, the date is an invitation to strengthen the female empowerment.

The Adel launches, from today, the campaign women entrepreneurs with the purpose of celebrating, throughout the month of March, the achievements of women entrepreneurs and the protagonists acting in northeastern Brazil. Women entrepreneurs are great protagonists of their lives and their stories. They fight so resilient for better days, for a more just and egalitarian society.

Several women entrepreneurs contribute directly to the economic and social development of rural communities in the Northeast. Are women who inspire other women to realize their dreams. Four of these entrepreneurial stories opening the campaign.

Meliponiculture and women from Cabeço


James Oliveira, 33, farmer and meliponicultora, believes that entrepreneurship is an essential tool for women's empowerment. She is part of the management team of the Association of young Agroecologistas friends of Cabeço (JOCA), located in the community of Cabeço, Jandaíra (RN), which promotes the involvement of women and young people.

JOCA was established in 2009, from discussions on Agroecology stimulated by Adriana Lucena, local resident. Is an organization of women and youth in a demobilisation and emptying of productive activities. In addition to strengthening the community and rural identity, JOCA stimulates the development of activities related to meliponiculture, such as the production of catingueiros and gardens of vegetables and fruits.

James and the other members of JOCA has active performance in building and strengthening of Agroecology, Solidarity Economy, Fair trade and Territorial Development. Since 2010, the Association has been recognized worldwide for your job of preserving the native bee Jandaíra and integrates the international movement Slow Food.

Head was chosen as food community and is part of the Worldwide Terra Madre Network of the movement Slow Food, institution comprising 1.800 communities from around the world who share their experiences and their work in order to protect the quality of food and local production. Protection of native stingless bees and the honey as product of excellence is the focus of the work of women and young people of JOCA.

The outback and culture nerd


The young Joseph Soares, 32, decided to use their computer skills to undertake in the quiet Serrota, rural community in the municipality of Pentecost (THIS). Only child of four brothers wife, at eighteen, went alone to live in the fortress to make a technician Course. However, After three months working with telemarketers, returned to your community. "It was not feasible to stay there, It was very exhausting and low pay ".

Back to the community, Joseph started working in a shoe Factory. The function is applied to knowledge of information technology, but by needs he worked there for two years. During this period she made some savings and kept your hope to act in the area of computer science. For health reasons she left this job and in the period in which they received unemployment insurance has decided to start a small business in his own House.

"I had a computer and started to offer to friends and neighbors to access their social networks, do any activity, get on the internet. It just so happens that the number has increased and I began to ask for a fee. Hence, I started LAN house. Then, I figured everyone already had smartphones and now they needed was to make an impression. And there I sold computers and was diversifying my store. Today I produce various gifts and seeing including the free market ".

One of the innovations of the toasts made by Joseph is the dissemination of culture nerd. "I love rock, all that you know. Then I started doing mugs, blouses with an art that speaks of those two universes [the outback and culture nerd]. Because the people who are young, enjoy it. And I know that there's even a certain prejudice to find that the young of the countryside does not consume this kind of culture. And this is not how, I enjoy lots of rock, people dig and here at the shop we listen too. I distract me too much and I love what I do ".

Catuana Handicrafts


Taís Lima, 27, is one of the young people benefit from Rural young entrepreneur Program (PJER) developed by Adel and founder of Catuana Handicrafts — family enterprise exists for more than 10 years in the community Catuana, in Caucaia (THIS).

"I'm a woman entrepreneur, I am the protagonist of my story in my community. Before the Catuana Crafts I was a saleswoman in downtown Fortaleza, no time for my family, for my daughter, overcrowded and debts, because when you don't live in your location, where your family, you get your income quite compromised by rent account, transport, power supply. And after the Catuana Crafts, Wow! After I had the support of Adel through PJER, I was sure that the craft was what I wanted for my life ".

The Catuana Handicrafts gradually are involving other people in the community, produces crafts and decorative pieces with the clay raw material. In addition the project generate autonomy and income for Lav, made possible the return of the young to study. Taís today makes a technical course of environment to aggregate knowledge and improve your work.

Zabelê women

Group of women who produce cake for school lunches: Carla Juliana da Silva, Maria de Lourdes Fernandez, Maria de Fátima Fatima, Maria do Socorro Silvano, Maria das Graças Fernandes, Maria Bernadete Ferreira, from left to right

In Zabelê, in the municipality of Bulls (RN), a group of women improvised a handmade kitchen at the headquarters of the Association of Settlement Palmares and are changing the face of community.

Since 2012 they work together in the production of handmade cakes and sell products for government procurement programs, generating income and work for other women. Besides the production of cakes, women actively participate in the Association, meetings, debates and discussions about the spaces where the woman in the community, plan how to expand production and insertion of other members.

Initially, the work had the support of the Local Community Development Institute (IDEC) that in addition to stimulate women's organization, assisted in the marketing of products (purchase with simultaneous donation) in partnership with the national supply company (CONAB). currently, the group is supported by Adel and EDP renewables program which seeks to strengthen the inclusion of women in the community socioprodutiva.

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