A Local Economic Development Agency (Adel), since the beginning of social isolation caused by the Covid-19 pandemic, adopts a number of measures to support young people from rural communities in eleven municipalities in Ceará. The performance takes place on three fronts: virtual advice, who has already performed 486 Sessions of online mentoring; content production on their social networks, through lives on Instagram and Webinars on YouTube, in which entrepreneurs participate; and a financial contingency plan, Through the Veredas fund, institution's microcredit strategy.
In mentoring, that happen through video calls or video messages Whatsapp, an Adel team makes daily contact to guide, plan actions and disseminate content. Among the most demanded points of aid in the definition of solutions, are measures and strategies that go through the field of digital marketing, Advertising, sales in e-commerce, financial management, access to credit and repositioning of the enterprise.
All content is made available through Adel profiles. Are lives on Instagram, Webinars, virtual conversation wheels, forums and posts of inserts with content. The Webinars that happen on Youtube already add up to more than 1.081 Views, with live appearances from various experts talking about Resilience, financial education, entrepreneurship, Innovation, Economy Creative, Diversity, among other topics.
According to Adel's Program Director, Aurigele Alves, these actions aim to support/dialogue with young rural entrepreneurs to circumvent the economic crisis together. "Not all of them had access to government aid, that ensure the maintenance of their business", highlights.
Besides that, the Adel, through the Footpaths background, has been performing, during the pandemic, negotiations of terms and debts by 90 days. Initially, about of 45 Loans are part of agreements that facilitate payments. The implementation of this plan has allowed entrepreneurs to organize themselves in the face of the crisis and helped them gain momentum to move forward. During this period, 6 new loans were released.
For Brena Araújo, Young meliponicultora who lives in the Sitio do Meio community, at Pentecost, Adel's support through technologies has been essential in this time of crisis. "I think it's very important that Adel's idea of directing this more focused support to address this pandemic crisis, just as at all other times always proved available to us young people. Through the lives I am being can review subjects I had already seen in our training period and think of ways to maintain my business", highlights.
Further details on these and other support measures for young people can be consulted through social networks and/or telephone and Whatsapp: (85) 9 9984.4131.