Adel hires Socio-environmental Analyst

A Local Economic Development Agency (Adel), professional hires with interest in acting in the operational and technical support of activities inherent to the area of New Business of the organization, such as deployment and management of socio-environmental projects, In João Câmara, In Rio Grande do Norte. The professional may be requested to support actions in other states of the Northeast.

Adel is qualified as Civil Society Organization of Public Interest (Oscip) and seeks to develop, through their actions, technical and managerial skills with young entrepreneurs and farmers to promote local development in northeastern Brazil.

Through its New Business Board, provides a range of services to companies, governments and other civil society actors to collaborate with their own strategies to promote human and local development, incorporate or disseminate corporate sustainability practices or compensate, monitor and mitigate impacts derived from its operations. The area offers and performs services such as consulting, Advice, management, management and operationalization of projects of local development.

The vacancy of Socio-environmental Analyst has indefinite time, with a workload of 40h/weekly, preferably Monday to Friday, from 8am to 12h and 13h30min to 17h30min. CLT Link, with compensatory regime by means of bank hours.


Desired requirements/profile

Complete Higher Education in the socio-environmental area and/or in related areas such as: Sociology, Agronomy, Domestic Economy, Biology, Geography, Forestry/Environmental Engineering, Agronomic Engineering, Anthropology and Political Science.

Minimal professional experience of 2 (two) years in management of social and environmental projects focused on the development and implementation of Social Communication Programs and/or Community Relations.

Experience in articulation and institutional mobilization with the Third Sector, private sector and governments.

Eligible for driving vehicles with CNH category B license.

Advanced knowledge on Brazilian environmental legislation and on project and enterprise licensing processes.

Satisfactory computer skills: Office Package, with emphasis on Excel (intermediate/advanced) and Word (preparation of documents and reports).

Analytical and logical thinking determined.

Vision and systemic action: availability to meet the demands of other internal areas and the organization as a whole.

Demonstrate empathy, know how to work and relate as a team, have objective vision and proactivity.

Good communication, oral and written, articulation skill with different actors.

Determination, flexibility and organization to respond to the demands of the organization.

Availability for frequent regional and national travel.

Main activities

Mobilization, awareness and training of internal teams of enterprises, farmers and families benefited from;

Conducting The Media Campaigns with the communities;

Participation in the preparation of technical opinions;

Develop and coordinate research to monitor actions aimed at the target audience of projects;

Interact with the target audience, with local public management and other actors involved in actions inherent to the situation of the position of;

Identify and anticipate conflict situations between key actors, proposing appeasement and solution actions;

Field visits for meetings, meetings and family visits, community leaders and other critical actors in the active territory;

Support at meetings, debates and other events;

Mapping and prior identification of possible crises / communication noises about enterprises;

Develop analytical technical reports relating the various socio-environmental issues;

Convene meetings with local communities and partners;

Support in the implementation of a Communication Center for the public service to inform, Disclose, clarify questions and receive suggestions, concerns and complaints of residents surrounding the enterprise;

Monitor the implementation and development of projects with rural communities benefited by Adel;

Monitoring of outsourced teams, service providers, consultants and designers;

Monitor the services of subcontracted companies for faithful compliance with the contract, checking quality assurance, deadlines and costs set, taking correction actions when needed;

Advise the other Directors on the development of their functions;

Attend events, Adel training and workshops and partners;

Prepare management reports with the synthesis of results, including photographic documentation and other forms of illustration of the actions and activities developed in the organization;

Monitoring activities in communities and execution of other activities relevant to field and office routine;

Perform other activities related to the function.


Outpatient health plan (50/50), with regional coverage; dental plan with regional coverage; life insurance and food voucher.


João Câmara (RN)

How to apply

Interested parties should send the CV with wage claim until 03/01/20 To with the subject: Socio-environmental Analyst.

Young people from Trairi participate in a project focused on entrepreneurship

Beach County, Flecheiras, Betrayed/EC

Between the days 17 e 19 of December, a Local Economic Development Agency (Adel) and the Quadran Brazil held the second meeting of the advanced cycle of the Course Entrepreneurship and Rural business management. The course integrates the activities of ptraining and support for young entrepreneurs and rural protagonists. The Project benefits thirty (30) young people living in the vicinity of the Quadran Brasil Serrote Wind-Solar Complex, in Trairi/EC.

During the first meeting of the Advanced Cycle, carried out between days 26 e 28 from November, young people recaped the knowledge learned in the baseline course cycle and participated in two workshops, Process Management and Communication and Marketing. The concepts were worked with a focus on Business Projects of young people. Important low-cost tools and strategies were worked for the implementation and dissemination of enterprises.

The program also had focus groups and tutorials for the preparation of Business Projects. They were focused on the strategic part of their projects. They worked to sector analysis, the target market, suppliers and their competitors. For Fábia Oliveira, Adel Project Assistant, it is clear the effort and participation of youth.

"They really devoted themselves to field research, activity we spent the week before. They brought this information and managed to build another part of the Business Project. It's a class that has maturity, are very focused and believe in the implementation of their ventures", strengthens Fabia.

In the time interval between the course training cycles, young people conduct studies and research in the communities where they live. They studied Finance, revenue projection and enterprise costs to discuss in this next cycle. They will also participate in workshops on Management Tools and Strategic Planning.

For Michele Caetano, 24, resident in the Hard Ground community, Betrayed/EC, the course provides you with an essential knowledge to realize your dream. Michele intends to work with clothing sales. "I want to offer a good quality product to my customers. My expectation is to learn more and more so I can fulfill my dream of setting up my store"., highlights the young.

Já Francilene Sabino, 22, of the Canaan community, Betrayed/EC, intends to deploy a grocery store in the community. "I want to invest in product diversification and meet at different times, believe that's what's missing in Canaan. With my own business I also want to bring improvements to my community and gain my financial independence", reinforces Francilene.

Other business ideas desired by youth are joinery, Crafts, sales in general and creation of jandara bees. They also presented the desire to act in the area of services such as beauty salon, decoration and communication and events.

About the project

The Project for Training and Support for Young Entrepreneurs and Rural Protagonists is in its first stage. In it young people participate in the Entrepreneurship course and Rural Business Management, that addresses the first steps to undertake. It is expected to foster the development of technical and management capabilities with these young people, So that they are able to understand their contexts and environments of actuation, identify opportunities and potentialities to create and start projects.

Through immersive encounters, they work concepts and tools to start building their Business Projects, Whether for economic or social purposes. The Business project is essential for the young person to have access to credit, through the Footpaths background, own and private credit initiative created and managed by Adel, which will feature quadran brasil investments.

The Project is an action of the New Business from Adel and represents the application of the expertise that the organization has developed over the last ten years in its Rural Young Entrepreneur Program (PJER), That has directly benefited about 3 thousand young people from 10 Municipalities Ceará.

PJER in amazonas finalizes formative step

Young rural entrepreneurs from Amazonas

A Local Economic Development Agency (Adel) and the Casa do Rio completed the formative stage of the first class of the Rural Young Entrepreneur Program (PJER) in the Amazon. The replication of the Social Technology, developed ten years ago by Adel in Ceará, is the result of the strategic alliance signed between the two organisations.

Twenty-one (21) young Amazonians have completed the Entrepreneurship course and Social Protagonism, composed of a set of workshops divided between the basic and advanced cycles. They also participated in mentoring, focal meetings and tutorials for the preparation of their Business Projects. The replication had the full collaboration of two young educators from Casa do Rio, Alexandra Guimarães, 20, and Tiago Lima, 20. Both participated in a Exchange in the first semester in Ceará and live in the municipality Careiro Castanho (Am). Adel's team was also present throughout the process, under the coordination of the Director of Programs of the organization, Aurigele Alves.

Second Aurigele, structural adaptationneeds have emerged in the replication of the PJER in the Amazon due to the local context and the reality of young people. With regard to the methodology, technology proved to be quite efficient. For the Director, adaptations are completely understandable and necessary and aim to ensure the best possible results. "We believe that the main challenge is still to make young people believe that they can undertake. Low self-esteem sometimes discourages young people. Presenting new ways of undertaking in rural areas is an opportunity for young people to realize that they can lead their life projects with resilience", reinforces Aurigele.

Maxwell Milk, 20, resides in the Divine Holy Spirit community, in the municipality Careiro da Várzea (Am). Your business idea is a restaurant focused especially on natural beauties of the Amazon, with the strengthening regional culture. "It will be a floating restaurant, addressing typical foods and seasonings. The PJER is being very important, the opportunity we're giving us. We have a very great expectation"., celebrates Maxwell.

Besides that, experience has contributed to highlighting the diversity of the country and the particularities of each regional context. The Amazon, although it's a rich place and extreme beauty, it's also a place that requires a lot Resilience of young people. It takes creativity and determination to overcome the hostile context experienced by much of the population of rural communities.

A cooperation in amazonian territory is necessary. Thiago Cavalli, Executive Director of Casa do Rio, highlights the importance of creating social protection networks for youth, through public policies or through partnerships such as the alliance between Adel and Casa do Rio, for example.

"I think these partnerships are beautiful when we find each other gradually. We need to start holding hands for our region. We can only work on the development of a territory if we do it together"., Reinforces Thiago. For him, amazon's youth is without perspective after completing high school or a graduation. "We need to think about how to solve this problem in a municipality that still needs to develop in the service sector, tourism. We needed to start creating a entrepreneurial identity in the Region of Careiro Castanho", emphasizes Cavalli.


Next steps

Adriano Batista and young rural entrepreneurs from Amazonas

For the Executive Director of Adel, Adriano Batista, a replication of the Young Rural Entrepreneur Program in the Amazon creates opportunities for young entrepreneurs to take advantage of their vocations and opportunities of the territory. Once undertaken, young people can contribute to the development of their communities in their municipalities in a sustainable way.

"The expectation is that youth will be able to lead to new stories, new cycles and mainly, promote with protagonism the development of them, of other people and the place where they live. So that together they can build collective solutions for development in an endogenous way", highlights Adriano.

The PJER in the Amazon follows with the implementation of Business Projects prepared by young people. Besides that, Adel and Casa do Rio plan the formation of a network of young entrepreneurs amazonas focused on the protagonism and interaction of young people living around the BR-319.

Adel hires Specialist in Dairy Cattle farming

A Local Economic Development Agency (Adel), professional contracts with an interest in acting in the strengthening of the dairy cattle production chain, boost productivity and sustainable local development in the territories of Sobral and Baixo Jaguaribe in Ceará.

Adel is qualified as Civil Society Organization of Public Interest (Oscip) and seeks to develop through its programs technical and managerial skills with young entrepreneurs and farmers for the promotion of the local development from northeastern Brazil. Its mission is to promote the local development of rural communities in the Brazilian Northeast Hinterland.

Desired requirements/profile

  • Complete Higher Education in Zootechnics, Veterinary and/or Agronomy.
  • Preferable Postgraduate in Dairy Cattle farming.
  • Proven experience of at least two (2) years of experience with milk production (preferable in cooperatives and producer associations).
  • Availability for travel.
  • Have CNH category AB.
  • Skills: Communication, Resilience, Strategic Focus, Sense of Ownership, Guidance for quality and productivity, Entrepreneurial Vision, Initiative.

Main activities

  • Organize Seminars on sustainable cattle farming in the territories of Sobral and Baixo Jaguaribe.
  • Conduct short courses of technical and managerial training for cattle growers.
  • Perform field days for practical training of cattle growers.
  • Organise exchanges at the territorial level with dairy cattle growers.
  • Organize advisory sessions and tutoring with dairy farmers to develop business plans for properties.
  • Organize advisory sessions and meetings with cattle growers for organizational strengthening and creation of Local Productive Arrangements (APLs).
  • Monitor the implementation of Reference Units in Dairy Cattle in the territories of Sobral and Baixo Jaguaribe.


Health Plan (50%), Dental Plan; Life Insurance and Transportation and Lodging Aid in the territories of Sobral and Baixo Jaguaribe in Ceará.


Sobral and Baixo Jaguaribe in Ceará.

How to apply

Interested parties should send the CV with wage claim until 16/12 To with the subject: Dairy Cattle Specialist.

Executive Director of Adel presents article at International Meeting

Adriano Batista, CEO Adel

Last Wednesday, 4, Adriano Batista, Executive Director of Adel, presented in the XXI International Meeting on Environmental And Environmental Management (ENGEMA) In Faculty of Economics, Administration and Accounting of the University of São Paulo (FEA/USP) case study on the Nectar of the Sertão network.

The case study Nectar of the Sertão network: Meliponiculture as a socioeconomic path to preserve biodiversity was prepared in partnership with Prof.. Dr. José Carlos Lázaro of Federal University of Ceará (UFC). It also has as author: Aurigele Alves, Program Director of Adel and graduate student in project management; Ayobami Abreu, Director of Communication at Adel and PhD student in ufc graduate program in communication (PPGCOM/UFC); e, Gláucio Gomes, Director of Development of Adel and specialist in Local Development.

Prof.. Dr. José Carlos Lázaro is the leader of the Innovation and Sustainability Study Group (INOS/UFC) and Adel's partner in conducting some studies that address development such as the expansion of freedoms by local actors. According to Prof. Dr. José Carlos Lázaro the presentation of the case study at ENGEMA, methodology and results brought to the field of sustainability in organizations a very relevant technological and academic contribution.

José Carlos Lázaro, Prof.. Dr. ufc and Adriano Batista, Executive Director of Adel

"Beyond the theme itself, a highlighted aspect in the discussions was the process of building research and article, the interaction between Adel and The University (feaac/UFC's INOS research group). Personally I am proud of this process and to be working with Adel. I believe we have the possibilities and capabilities for a long and solid partnership, highlights prof. Dr. José Carlos Lázaro.

The partnership with INOS/UFC consists both in the systematization and analysis of the training and development of Local Productive Arrangements (APLs), such as the Sertão Nectar Network, how much in the process of building a monitoring and evaluation model for the Rural Young Entrepreneur Program (PJER), social technology implemented by Adel ten years ago in the Northeast and which is in the replication phase for other regions of the country.

For Adel managers, production and knowledge management are key to moving forward in effective local development strategies. "We have invested a lot in partnerships with teachers, researchers and entrepreneurs who manage knowledge in their own practices. Our goal is to systematize, evaluate and produce references on local development, to share with the market and with the academy and to engage new actors in a technical dialogue on concepts and development strategies in Brazil", comments on Development Director Gláucio Gomes.

Case study Néctar do Sertão

The article presented at the XXI International Meeting on Environmental And Environmental Management (ENGEMA) was developed with the aim of presenting the Meliponiculture (breeding of native bees, no stinger), as an alternative for capacity building and local income, encouraging the preservation of Caatinga biome and the Jandara bee.

The study goes against five (5) of the 17 Sustainable Development Goals (Ods) of the agenda 2030: Ods 2 – End hunger, achieve food security and improved nutrition and promote sustainable agriculture; Ods 3 – Ensuring a healthy life and promoting well-being for all, at all ages; Ods 8 – Promoting sustained economic growth, inclusive and sustainable, full and productive employment and decent work for all perceived as social; Ods 12 – Ensuring sustainable production and consumption standards; e, Ods 15 – Protect, recover and promote the sustainable use of terrestrial ecosystems, sustainablely manage forests, combating desertification, to stop and reverse land degradation and stop biodiversity loss.

The report exposes emerging problems such as desertification of the Brazilian semi-arid that influences the economic spheres, social and environmental. The Northern Serton Network, came up with the support of Adel and intelligentally allied, income generation and environmental sustainability in the semi-arid.

For Adriano, presenting the case study of the Sertão Nectar Network was an enriching experience. "Returning to academia and debating in this space with researchers from various universities in the country and around the world this experience of sustainable local development is fundamental to our practices", highlights.

Access the case study in full in:

Socio-emotional Skills Workshops in Pernambuco

Last week, between days 19 e 21 from November, a Local Economic Development Agency (Adel) and the Echoenergy realizaram oficinas sobre Socio-emotional Skills and its impacts on the development of learning, In Manoel Alves de Araújo Municipal School, located in the Grotão community, in venturosa municipality, in Pernambuco. The workshops are part of the actions of the Echosocial Wind squee-in program, echoenergia. The first two days had 24 participants, between teachers, school managers and servers. In the last day, thirty-five (35) students, from the 6th to 9th grade, participated in the training.

Adriano Batista, Co-founder and Ceo of Adel, specialist in Organizational Psychology, taught workshops with teachers and students. For the Director, it is a joy to establish this partnership with Echoenergia and contribute to a better coexistence with the reality experienced in the semi-arid.

"Socio-emotional skills are important tools for student learning and also for the development of this community, since there's a improving the quality of education, through the application of these skills in school day-to-day. Our goal is for this education to become more full and improve both student performance, as well as his participation in school, in their families and in the community", reinforces Adriano.

The workshops were held from the Cooperative Approach. This methodology provides participants with a creative activity, analytical and knowledge sharing among themselves. According to Izaque Oliveira, 26, professor of the disciplines History and Geography, the workshops applied by Adel made it possible to have a new vision on teaching.

"Taking into account the student's emotional side, we can get a more significant result in the teaching-learning issue. The project developed here will be extremely beneficial to our reality in the school context"., highlights Izaque.

School Manager Manoel Alves de Araújo, Celia Leonilo Bezerra, 47, points out that the lectures and workshops offered by Echoenergia and Adel have been enabling a vision for sustainability and the use of small spaces for the creation of suspended gardens using pet bottles, for example.

"The workshop on socio-emotional skills has provided us with a better understanding of how to work with our children and adolescents the different types of behaviors we face in our school, " says the Director.

The receptivity of the students was also positive and was expressed by their participation in the classroom, by the drawings and the reports in the evaluation. For Andressa de Araújo, 9th grader, the workshop was great in every way and she hopes to have other extracurricular learning opportunities. "I believe this will help our teachers understand our development with such activities. And I believe it also helped us to understand emotions more. We loved it and we would like them to come more often" emphasizes the teenager.


About the Education Development Project

Echosocial Program actions, executed by Adel, include the Water Safety Project and the Education Development Project. The latter consists of reform and expansion of the physical structure of the Municipal School of Elementary School Manoel Alves de Araújo, training of teachers to pedagogical improvement and mobilization and awareness of students about student protagonism and for the development of socio-emotional skills.

The Manoel Alves de Araújo School serves the 122 children and adolescents in the Primary Education I and II segments. Thinking about the reality of students and considering the importance of extracurricular activities and complementary to the formal curriculum, the covering of the Sports Court from school.

Works will also be carried out to reform the physical structure of the main building, ensuring so, greater comfort, safety and quality in daily care to students. They will also allow better working conditions for teachers and managers of the institution. Renovations include works in different spaces such as cooking, Cafeteria, Roof, teachers' room and bathrooms, among other specific works to solve structure problems.

"School reform will bring us great benefits, both in the aspects related to the development of learning, as for the sake of activities aimed at sport and leisure. We will be able to offer diverse activities to students," reinforces Principal Célia Leonilo.

Concomitantly with reforms, activities are being carried out to pedagogical qualification in the school community, benefiting and involving teachers and students. The workshops seek to improve the knowledge of educators and raise students' awareness of the local reality, strengthening their skills and vocations.

Echoenergia created the Echosocial Wind squee-in program to contribute to the local development of the surrounding territories of the company's wind complexes, generating social impacts, Economic, environmental and educational positive. The workshops held in Pernambuco are carried out by the Adel's New Business Board which provides a range of services to companies, governments and other civil society actors.

Adel highlights entrepreneurship with young people and women in Sustainable Turn

Entrepreneurship Workshop for Women of the School of Self-Sustaining Gastronomy, Community Mental Health Movement

The Local Economic Development Agency (Adel) participated last Friday (22), of the first Sustainable Turn of Fortaleza/CE, held from the days 20 a 24 november in different spaces of the capital of Ceará. Sustainable Turn aims to present a positive and inspiring view on sustainability and its different themes for the population, in addition to strengthening the existing social transformation and impact networks in different cities.

Ayobami Abreu, Celecna Sales, Isabel Viana and Adalberto Alencar, from left to right

On Friday morning, Adel held the Development panel, Sustainability and Entrepreneurship in Times of Resilience. A debate on the challenges and opportunities for sustainable local development of rural and urban communities. The panel raised questions about inclusion in the world of work by groups in contexts of socioeconomic vulnerability, inserted in the great transformations of today that require dynamism and adaptability.

The conversation wheel featured the rich contributions of Adalberto Alencar, pedagogue and Ceo of the Educational and Popular Cultural Foundation in Defense of the Environment (Cepema); Celecna Sales, Professor of the Public Policy Management Course and graduate studies in Public Policy Assessment at the Federal University of Ceará (UFC); e, Isabel Viana, Coordinator of the AME House of the Community Mental Health Movement in Bom Jardim;). The conversation was mediated by Adel's Co-founder and Communications Director, Ayobami Abreu.

Challenges and opportunities have been discussed in the world of work, with special attention to entrepreneurship and the role of young people and other groups in situations of socioeconomic vulnerability. Alternatives to promote sustainable development, addressing customizable business and acting models for communities, but that cause larger-scale impacts.

Adalberto Alencar stressed that it is necessary to think about issues such as income distribution and access to education in the search for a sustainable society. Isabel Viana brought the impact of socio-emotional actions for the inclusion of marginalized populations, that reside in peripheral neighborhoods with difficult access to public policies, the city, culture and leisure. Celecina Sales stressed that youth and the countryside are diverse, Multiple, rural and urban are increasingly convergent. Thinking about sustainability and entrepreneurship is thinking about the future being prepared for youth. "What a future are we preparing for these young people? How can we think of a sustainable future when young man's life is something disposable?", questioned Celecna.

Workshop Todxs Can Undertake

Also as part of the sustainable turn schedule, in the afternoon, Adel held the Workshop "Todxs Can Undertake", at The AME House Culture Point of the Community Mental Health Movement in Bom Jardim. The entrepreneurship workshop about 30 women of the School of Self-Sustaining Gastronomy, a training space built and implemented by the Movement in partnership with the Social Gastronomy Program of the Federal University of Ceará (UFC).

The activity was conducted from the knowledge disseminated in the book "Todxs Can Undertake: Entrepreneurship and leadingrole for adolescents and young people", recently launched by Adel in partnership with ChildFund Brasil.

With the content directed to the reality of the women of Bom Jardim, the workshop sought to contribute both to women interested in knowing how to take the first steps to create and start their own business, as for those who already have an active enterprise. All received the booklet "How to start undertaking?", a practical guide to entrepreneurship.

The Gastronomy School is composed of active women and protagonists who undertake in different areas, beyond cooking. But most work with the sale of cakes, sweet and savory. Lucimêre Netherlands took the chocolate course. Currently sells truffles, bonbons and brownies. Already has its brand, Magic Candy. “I thought, have health, got these hands, need to do something. I had taken the baking course, but I didn't identify myself. One day I had chocolate in my kitchen and decided to start undertaking. Everyone praises my sweets. Saturday I participated in a fair and went out with a hundred reais", celebrated Lucimêre.

Virada Sustentável is a mobilization movement for sustainability that organizes the largest festival on the subject in Brazil. It began in 2011 in São Paulo and has already made editions in the cities of Rio de Janeiro, Porto Alegre, Salvador and Manaus, among others. Thematic design is currently based on 17 Sustainable Development Goals, defined by the UN, which are also the principles that guide the programming of the festival in all cities.

Entrepreneurship and inclusion of the black population

John Paul, farmer and young rural entrepreneur

Today, 20 from November, is celebrated the National Black Consciousness Day, opportune moment for a reflection on the reality experienced by the black population in Brazilian society. The day coincides with the death of Zombie of the Palmares, one of the largest black leaders in the country, who fought for the liberation of the people against the slave system. Various social spheres take advantage of the date to discuss crucial issues that need to be remembered every day, such as Racism, Discrimination, social equity, inclusion of blacks in society and appreciation of Afro-Brazilian culture.

According to IBGE (Brazilian Institute of Geography and Statistics), people who declare themselves black or brown add up more of 50% of the Brazilian population, which equates to more than 110 millions of inhabitants. People who constantly fight for equal opportunities and guarantees of fundamental rights. Whether in the social sphere, at work and/or in the media. The lack of representativeness, the aesthetic judgment, stereotypes, the wage discrepancy, intellectual questioning and other forms of exclusion still exist and are frequent.

One of the alternatives adopted by the black population has been the entrepreneurship, ensuring both inclusion in the labour market, self-affirmation and protagonism in ethnic-racial issues. The search Voice and The Turn - Diversity in the Consumer and Entrepreneurship Market, carried out by the Locomotive Institute with the support of Itaú, points out that about 14 millions of black people are entrepreneurs and move R$ 359 Billion in own income per year. Still, still according to the survey, the average salary of a black entrepreneur equals half the average remuneration of a white entrepreneur.

Entrepreneurship and Rural Protagonism

Although the scenery is far from perfect, the black population continues to explore the challenges and playing a leading role in different territories. This is the case of João Paulo de Almeida, 31, young rural entrepreneur of the Community Coité Pedreiras, Caucaia/EC. John has always worked in Agriculture, used to help parents in planting corn and beans, but he always perceived difficulties and aimed to diversify his production.

Organic coriander seeds from João Paulo's vegetable garden

Today he exercises the planting vegetables, such as, Coriander, Chives, lettuce and carrot. It is part of the Collective Quintais project that integrates the Agroecological Solidarity Network. The network brings together productive backyards that aim to generate income for participating families, promotion of agroecological practices and healthy eating. The production of the backyards includes vegetables, Vegetables, vegetables and fruits grown without the use of any type of chemical pesticide.

In the last month, John Paul concluded the Entrepreneurship and Social Protagonism Course of the Rural Young Entrepreneur Program (PJER), the Local economic development agency (Adel). "My business idea came about due to the lack of, this difficulty that people in my community had to move to Caucaia headquarters to get some products that I saw that had how to deploy there in our own community. So all this awakened me to this curiosity of undertaking"., reinforces John.

João Paulo develops his production on the ylê malungo community site. Production is sold in the community itself, in neighboring locations or by orders. He and the group participate in 15 fairs in different territories.

"At PJER I learned a lot about how Undertake, run a business and organize my ideas. Training was very important, I'm glad I met Adel. My expectation is to invest all this new knowledge and grow a lot. The value of the big dream is the same as the small dream, so I think high and believe to hit new markets. I intend to access a credit line and invest more and more in the project i did in the course, expanding my vegetable production, bringing new options and strengthening the sale of our local products", celebrates John Paul.

Adel participates in the Sustainable Turn in Fortaleza

Rayssa Duarte, young rural entrepreneur and fashion designer

A Local Economic Development Agency (Adel) participates in the first Sustainable Turnaround fortaleza/EC, that occurs from the days 20 a 24 november in different spaces of the city. Virada Sustentável has the direct participation of civil society organizations, public bodies, culture collectives, social movements, cultural equipment, Companies, schools and universities, among others. The goal is to present a positive and inspiring vision on sustainability and its different themes for the population, in addition to strengthening transformation networks and social impact existing in different cities.

Next Thursday, 21, Adel will be part of the panel Socio-environmental Impact Business, at 14h at Cine-Teatro São Luiz. Gláucio Gomes, Director of Development Adel and local development specialist, will present together with other guests an overview of the impact investment ecosystem and the work of Startups in Brazil, with data, learning and reflections for the future of the area.

Already on Friday, 22, Adel holds the panel Development, Sustainability and Entrepreneurship in Times of Resilience, at 9:00, in Space The People of Culture & Art. A debate on the challenges and opportunities for the sustainable local development of rural and urban communities. The panel will address aspects related to inclusion in the world of work by groups in contexts of socioeconomic vulnerability, inserted in the great transformations of today that require dynamism and adaptability.

Changes are fast and aggressive, whether in the cultural field, social and/or economic, as in the environmental field itself, where the climate crisis already generates real and very sensitive effects, especially in vulnerable groups and without access to consistent networks of protection and solidarity. These are times that require adaptability by populations, the act of being resilient. But it is still necessary to reach necessary or more practical conclusions about their applicability and how to develop skills in this regard through public programs and policies.

In addition to representatives of Adel, the moment will feature experts, social and business entrepreneurs and researchers about challenges and opportunities in the world of work, with special attention to the entrepreneurship and the role of young people and other groups in socioeconomic vulnerability. Guests will discuss alternatives to promote sustainable development, addressing customizable business and acting models for communities, but that cause larger-scale impacts.

Also as part of the sustainable turn schedule, Adel performs on Friday, 22, the Workshop "Todxs Can Undertake" from 1:00 p.m. in the AME House Culture Point of the Community Mental Health Movement. The Workshop "Todxs Can Undertake" consists of two workshops: Women's Entrepreneurship, for women interested in how to take the first steps to create and start their own business; e, Sustainable Business Entrepreneurship, for young people seeking to develop businesses that manage, at the same time, positive social and environmental impacts for their communities.

About Sustainable Turnaround

Virada Sustentável is a mobilization movement for sustainability that organizes the largest festival on the subject in Brazil. It began in 2011 in São Paulo and has already made editions in the cities of Rio de Janeiro, Porto Alegre, Salvador and Manaus, among others.

The thematic conception of sustainable turn is currently based on 17 Sustainable Development Goals, defined by the UN, which are also the principles that guide the programming of the festival in all cities.

Family farming guarantees income for young people through conscious production

It is from the field that comes most of the food that arrives at the table of Brazilians. In Ceará, it's no different. A Secretariat for Agrarian Development (SDA) estimates that the state has about 1,4 million farmers integrating family units of rural production.

The importance of this branch ends up contributing to the young people from the hinterland invest in small local businesses, transforming the reality of its region and still avoiding the exodus to the big cities.

This is the case of Jessica Gama (27). Agronomy Graduate, she resides in Serrota, rural community of pentecoste municipality. Thinking of building a more sustainable agriculture, it plants grains and intends to work on the production of fruit and agroecological vegetables. "How we live in the countryside and we know the difficulty of getting a job near where we live, the issue of having an activity with income and that also takes up my time becomes a great opportunity for permanence inside", points out the young.

Jessica is among the most 3 thousand benefited from the Rural Young Entrepreneur Program (PJER), developed by Local Economic Development Agency (Adel) over the last few years 10 years. He forms and supports rural young people so that they become entrepreneurs and protagonists in the communities where they live. Jessica follows in her brother's footsteps, Giliard Range, who participated in the training of the Programme in 2012 and also invested in agriculture.

"My brother has also participated in the PJER and awakened in me the desire to undertake. He always spoke very well of training when he returned home. So I had this idea, i went back to my community, I finished my degree and recently completed adel's training", jessica highlights.

The young woman says she always wanted to market the agricultural products she cultivated with her family, but i wasn't aware of how to do that. With the formation of the Entrepreneurship course and Social Protagonism she went on to have basics to realize the management of your enterprise.

"Adel was founded as a social enterprise to support small local producers organized in community associations and local cooperatives improving their ways of producing and also their results. From 2009, began to pay special attention to the entrepreneurship of young people of these communities", reinforces The Director of Development of Adel, Gláucio Gomes.

Sustainability and income

In a study released this year by the International Fund for Agricultural Development (Ifad) United Nations, where the potential of family farming and its comparative advantages in combating rural poverty, it was observed that, compared to traditional agribusiness, family farming products have a comparative advantage between 43% e 117% return on income for the community of origin.

Besides that, your products may also have a differentiated quality, generally characterized as non-industrialized products or even Organic, which may even represent a great potential for increased sales, considering the growing trend of conscious consumption.