Simon Castro, 23, lives in São Gonçalo do Amarante, municipality located 55 kilometers from Fortaleza, the capital of Ceará. He is one of the young people benefited by the project diversity and Entrepreneurship of young rural, strategy of Local economic development agency (Adel), which aims to boost the development of business enterprises and social and environmental impact with LGBT youth + in the interior of Ceará.
Simon always liked areas such as fashion design, advertising and journalism, but failed to invest in graduate, joining the labor market soon after completing the basic school. He got a job as lecturer in Pecém port, your district municipality. After a few months of experience, decided to combine its activities with the sale of cosmetics.
He liked to take and realized that I was happier and well remunerated with the extra work. The young man decided to leave work and devoted himself entirely to your new business. And then Simon saw a new market niche, by harnessing its sales of cosmetics such as makeup artist services. Since 2014 It acts in the area.
At the end of 2018 He joined in partnership with other entrepreneurs in your municipality. They opened a space providing varied services in the area of beauty and aesthetics. In 2019, Simon met Adel through another young received and decided to join the Rural young entrepreneur Program (PJER), back to the LGBT public +.
Simon wants to expand your space and get more trainings aimed at your business project. The young man says that the course of Entrepreneurship and Social Role, from the first week, I've made a difference in your life. "My family noticed my changes, My positioning as an entrepreneur. See something new, I have new hopes and dreams. The Adel is a very professional organization, the content and the methodology I love in each training. I wish other young people are also benefited, is a unique experience and I'm very grateful ", strengthens Simon.
The diversity project and Entrepreneurship of young rural integrates the activities of the Rural young entrepreneur Program (PJER) and works to promote development strategies of business enterprises and rural socio-environmental impact, in the context of the Brazilian northeastern semi-arid region. Alia access for young people benefit from the knowledge, credit, collaborative networks and technologies. The project is performed in partnership with ITA and More Diversity consulting.