The Local Economic Development Agency (Adel) is a nonprofit organization whose mission is to promote local development of rural communities in the backlands of northeastern Brazil through entrepreneurship and social involvement of young people and rural farmers.
The creation of Adel is a result of the mobilization of rural communities youth in Ceará semiarid region who had the opportunity to attend college in the state capital, Fortress, and they chose to return to region, where they were born and raised, to invest the knowledge and skills acquired in favor of local development.
While studying in courses such as economics, administration, agronomy, engineering, communication and social sciences, they understood the importance of knowledge and tools they were learning in class to the development and social transformation of rural communities living.
In 2007, these young people got organized and began to act in the region Pentecost, upstate, where they founded the Adel to support small farmers in vulnerable situations focusing on strengthening family farming.
The headquarters is located in Adel Pentecost, a distant town about 90 km from Fortaleza, and the Training Center of the institution is located in the neighboring municipality, São Gonçalo do Amarante.
Adel promotes local development of rural communities through entrepreneurship and social role of young farmers.
Through programs and projects, the organization seeks to develop technical and managerial skills with stakeholders and provides them access to knowledge, credit, networks and technologies so that they can find favorable conditions to start small businesses in their communities.
Our vision is to help develop rural communities endogenously, emphasizing the sustainability of family farming, the formation of social capital and the permanence of the young in the field.
The history of performance of Adel was built entirely in the Ceará Sertão, working with family farmers and their children, living with serious situations of socioeconomic vulnerability. People who found that the resilience was essential component for achieving development.
Resiliency is the ability to resist, to overcome and live with challenges in a given context, advancing in the desired path independent of the obstacles encountered. It integrates the strategies to promote local development of Adel in conjunction with the organization's institutional values.
undertake, for Adel, It is the attitude to take initiative to achieve goals and fulfill desires, taking advantage of what you have available: opportunities and potential, vocations, the skills and partnerships. An enterprise is always a project. It can be a a business project, a project to generate social impacts or a project to change or direct the life.
The most important is that represents a breakthrough, a concrete step towards something new, better than before. Something that makes a difference to the life of the entrepreneur and the lives of others involved. Undertake is to transform ideas, dreams and reality in expectations, in tangible results and achievements.
It is also an important process for local development, It expresses the ability of people, key agents of change, to act in their communities and territories, applying their knowledge, knowledge, skills and potential.
Adel works with business and entrepreneurial concepts of social entrepreneurship. With people who find inspiration and motivation to transform their conditions of life and work and their communities, as well as their families, friends and neighbors. And they do it using all the creativity and the ability to innovate.
Introduce the concept of entrepreneurship in the scenario where the acts Adel made the organization specializes, over the years, in acting in high resilience environments - with cases where young farmers ventured together on projects and ventures, overcoming all the hostility and the many challenges of the realities of living and working. Engaging resilience is one of the most challenging processes, but also more rewarding in local development programs, especially in rural areas.
Social leadership is the fundamental component of citizenship. It is when each person takes proactive role in the management, in the organization and community governance, city, the territory and the country where you live. When they value their own role to improve the context in which it is inserted, as part of something bigger than yourself.
The social protagonist plays the role of leadership, mobilization, articulation and aggregation to engage partners and allies in projects, actions and projects that lead to positive changes in the lives of people in their surroundings.
Adel believes that social leadership is a prerequisite for local development. Is that, as more people star in organizational processes in their communities and territories, more growth opportunities and strengthening can be harnessed. And driving strategies so that young farmers become protagonists in community associations, cooperatives and other organizational and representative bodies - to voice capabilities to contribute to positive changes in the region.
It is one of the differences in approach and strategy of Adel: believe how much cooperation, as a value and as a practice, It is able to contribute to local development. Cooperation is a process in which there are complementary forces, compensation weaknesses and task sharing, means, objectives and results, with responsibility and commitment of each party involved. Action there exchanges, reciprocity and community ties.
Cooperation makes the process of taking and social protagonist be much easier and effective to generate results. Through cooperation, an entrepreneur can find solutions in the form of knowledge and a colleague can share a processing structure that adds value to your products.
But what makes it even more relevant for cooperation Adel is the potential to multiply the results and social impacts for communities and territories. As rural entrepreneurs become able to share structures that will allow them all, together, adding value to products and increase their income levels throughout the supply chain.
As leaders in community associations, together, They can complement each other to create and implement building projects forums and agendas and improve public policies that benefit the whole territory. And as young people, together, They can support each other, mutually, to generate new approaches and solutions to market products of family farming in more profitable markets.
The resilience context contributed to the cooperation is a central element of the organization's actions. These actions based on a methodological approach that goes from the use of educational and training elements to assistance for training local clusters (APLs) and territorial cooperatives. Given the scarcity of resources and investments that many communities and youth groups and farmers living, cooperation is a necessary strategy to allow undertake and advance on a project.
Youth is a core value since the establishment of Adel, when it was still just an idea. It was just the inspiration and the articulation of youth from rural communities in the Middle Curu, Ceará, the organization was created.
Adel believes in the transforming power of youth and the strategic importance of young people as agents of development, whether entrepreneurs or protagonists in their communities.
Young people can bring new approaches, ideas and solutions, They are attuned to the latest technologies and have a desire to be able to stay in rural areas. Ghana have to learn and, mainly, to apply what they learn in practice. And can help oxygenate and modernize production and management practices as well as boost local economies with models of non-agricultural business, in areas such as services, for example.
But youth is more than the number of young people. It is a concept that is what young people can do and what moves them when they are organized and articulated: from clusters and cooperatives that facilitate and improve business in family agriculture to the creation of networks and forums that contribute to the development and management of public policies for the sector. It is an inspiring spirit that can infect and animate entire communities.
This does not mean that Adel prioritize or just work with young people in the institution's programs. In all actions that develops Adel, always seeking to engage and mobilize youth that exists in communities, as a potential and an opportunity for development.
these farmers, with very low education, produce in very poor conditions: practically not have tools and technical and technological resources, not access credit to invest in farms and live with the shortage of water for irrigation and livestock. As a consequence, they can not produce the quality and scale needed to reach the main markets, where they would have better pay.
Rarely can sell goods directly to local markets. So, they are forced to resort to middlemen, commercial intermediaries who buy production in primary stages of the productive chains, for much lower prices than those on the market, and by reselling real prices, market, to add value. Farmers end up with a small part of the economic results of this process, resulting in insufficient family income for livelihood and continuous reproduction of the cycle of poverty in rural areas.
During the first years of operation, Adel realized just how powerful and strategic the role of young people in rural community development and in overcoming all challenges in family farming in the Brazilian semiarid. Adel recognizes that there, today in northeastern Brazil, a generation of young people with the highest educational level of the region's history. Many of them had the opportunity to complete high school and even go to college, which it was little more than a distant dream until early this century. They are connected with what's happening in the world around them and have access to knowledge and information about modern solutions and technologies that could help families themselves to overcome the challenges that exist in living with the reality of semiarid. E, the most important, they can understand the potential of current opportunities to work and engage in the communities in which they live, to transform their lives and their own families.
Since very early in life, youth semiarid communities hear in the family environment and even in school that the safest way they can walk to a better life in the future is to look for a job in a big city. They hear from friends and neighbors, staying in rural areas, in the communities where they live, they will just repeat the family lives, with all the immense challenges. A young leave school early, before completing primary education up, to migrate to cities like Fortaleza, São Paulo or Rio de Janeiro is considered something natural and normal in the region.
But, Adel noted, over the years interacting with communities, that most young people want to stay in the places where they live. That is not their will leave the school, family and the community to try life in another city. they seek, however, opportunities for them to invest the knowledge and skills to improve their own production practices of family agriculture or to start and develop a small business or own design, working with families and with their neighbors and with other local youth. Entrepreneurship is a real and effective way for these young people.
Besides that, Adel believes young entrepreneurs, when developing technical and management skills and take attitude and leadership position, They spend significantly help families of them and also other farmers in the community to improve production practices and management of establishments and rural enterprises. Many young people become leaders in local communities, helping older and more traditional farmers to organize themselves to create cooperatives and clusters, to market together and direct way what they produce and to influence public policies and programs to support family farming. Young people become, ultimately, development agents of the communities in which they live and the whole territory.
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