Living in the headquarters of the municipality of Paracuru, west coast of Ceará, since the age of three, Mikaele de Sousa Reis, 18 years, had no idea that, To 13 years, had to live in the quiet community of Lagoa do Mato, in São Gonçalo do Amarante.
The young woman says that her and her family's coming to the community was motivated by the separation of her parents. "It was very difficult to adapt, i didn't want to come here, came kinda thank you. Lived in Paracuru, a very different urban center, but gradually I began to adapt and participate in activities in the community, today I don't see myself leaving here. My mother even thinks about coming back, but I don't want to".
Different from the headquarters of the municipality of Paracuru, the community of Lagoa do Mato presents some challenges. Access to the School, transport, leisure and youth work areas are quite limited, and many young people even migrate to the city. However, Mikaele, when joining the Young Rural Entrepreneur Program (PJER) by Adel, saw that in the community there are many opportunities.
Very participatory, Mikaele began to engage in the local youth group and, despite the difficulties of access to the School, completed high school and took several courses with the purpose of specializing and helping her mother. "I knew of the difficulties she had to take care of us alone and really wanted to help. I've always wanted an income, too.".
Mikaele's mother, Leda, made some "beaks" and sold clothes to raise the three children. Mikaele, for being the eldest daughter, early began to help mom. "When I decided I wanted to undertake, initially it was out of necessity. My mother is a sacoleira and, through your effort, managed to hold the bar that was the separation of my father. Seeing this, i saw that she didn't know how to manage the business well and, how I identified myself, i decided to invest in the idea of having a clothing store".
In 2015, Mikaele knew, through a friend, registrations of the Entrepreneurship and Business Management Course of the Young Rural Entrepreneur Program (PJER) developed by Adel. Immediately, she sought more information and signed up.
At the beginning, the young woman's grandparents and uncles did not support her. They considered that Mikaele's going to the face-to-face formations was not feasible. But Leda gave all her daughter support and acknowledges that the Program brought many transformations for Mikaele and her family.
"When I see Mikaele interested in studying, to participate in religious groups and looking for something to help us, thrills me. I really encourage her to invest in her dreams, she always emphasizes that she will help me a lot with the knowledge she learned in the Adel course", leda's emotional account.
Mikaele reports that, in the Young Rural Entrepreneur Program, learned the basic tools to undertake and share with other young people their dreams. "In the course, i learned to deal with other people, with the differences, the contents helped me a lot. It wasn't like school, it wasn't a thing you were required to do, you did because you wanted to, because we really wanted to learn".
After the Entrepreneurship and Business Management Course, Mikaele accessed a microcredit in the Veredas Fund, Adel's strategy to support rural young people who wish to undertake. Presented the business plan of the enterprise "Mika Looks", a store specializing in women's clothing and, with adel's financial support, started the business itself.
With the support of the Veredas Fund, Mikaele, along with his mother, bought more clothes and increased the number of customers. Together, mother and daughter continued to work as sacoleiras and began to use social networks to promote the products.
In the community, Mikaele is seen as a successful young woman and has already inspired two other young women to join the Program. "Today I am beyond sacoleira, an entrepreneur. In the course, i understood and was able to show my mother the importance of cash flow, to create a table and track the input and output of products".
Ten months after the implementation of the project, family life has changed. Mikaele's venture expanded and she went on to make her mother cash flow to track the financial return of the activity. The young woman's desire to return to Paracuru is also no longer the same. "Initially I did not identify with the rural environment, didn't even want to come to the community. There, when I saw the chance of the PJER, thought i could be an example to other young people in the community. Today I am already an example, I get no departing when I talk about my experience in the Program", enthusiastic account.
The proud mother says that the Program has brought many transformations, and Mikaele points out that having financial support is essential to undertake. "After access to the Veredas Fund, things have improved. Today I can buy what I want, I have financial autonomy and help my family. I hope to increase the number of customers and be a reference for other young people".