The desire to be an entrepreneur has always been the dream of the young Maria das Luzes Castro Soares, 19 years. Known to all as Romania, first name that her parents had chosen before her birth, and resident in the community of Core B, Pentecost, she is the third daughter of the couple of farmers Carlos Alberto and Maria da Conceição.
Parents say that, since small, Romania was too autonomous to study and pursue her goals. As a child, “Traded” with friends the toys and made candy bingos. In adolescence, sold cosmetics to buy their own money.
According to Maria da Conceição, mother from Romania, the daughter always liked to watch TV and play with the few friends she had in the community. "There were few children, because the community until then was very small and there were few families". In addition to the drawings, the other hobby of the daughter were the news about the field he watched with his father. “I'd like to watch cartoons, but I was delighted to see those business programs, such as Globo Rural and Small Business and Big Business. Only me and my father watched, my mother and sisters didn't like it very much, and over time I was getting more interested in what I saw, it's really cool you make your own money”, says Romania.
The young woman's first entrepreneurial activity was 12 years. At the time, made candy bingos with friends. Romania tells smiling that this joke was very cool. "In addition to the sweets my mother made, I also took things i earned or bought to draw and generate more money".
The following year, Romania began selling cosmetics in partnership with a community resident. This activity increased income and also learning. “I learned a lot back then from selling cosmetics. It was three years of sales, I finished the first year of high school because I found out that my partner was winding me up (Laughter)”.
After completing high school, in 2013, Romania has entered the Social Work course and, through college friends, learned of the existence of Adel and the Young Rural Entrepreneur Program (PJER). Immediately, she had no interest in participating in the Entrepreneurship and Business Management Course of the PJER. I didn't know how to reconcile college with another background., but the encouragement of the family and the sleeping dream of undertaking led the young woman to participate in the selection and to join the Program.
For Romania, the decision to take both courses at the same time was a fairly valid challenge. “It was difficult to participate in the training, but it was really worth it every week I spent there (Entrepreneurship and Business Management Course of PJER). The course provides many activities that encourages not only learning to negotiate or manage, but it also encourages the social side of entrepreneurship and that we can help not only our family, but also the community”.
After completing the Entrepreneurship and Business Management Course, Romania accessed a credit line from the Veredas Fund, Adel's strategy to support rural youth enterprises in the semi-arid state of Ceará. She invested in the production of papaya, agricultural development that is consistent with the climatic conditions of the community, and counts on the partnership of her father.
During the Entrepreneurship and Business Management Course, Romania identified this opportunity and, even with the challenges of access to water, she didn't hesitate to start the business. “Initially I didn't think you'd identify with an agricultural business., but after much study I saw papaya as a viable activity for my property. We are with ten months of business started and four months of production, the income is still small but we're already draining the production”.
Carlos Alberto, father and partner of the daughter in the venture, proudly emphasizes the young woman's decision. "My daughter is very important to me, for she remained close to the family and me. Invested in a business that I help and that benefits our whole family. I am grateful for the course and the person she has become".. The Romania development has just under one hectare and has 450 mayatrees. currently, production is marketed in the Food Acquisition Program (PAA) of Pentecost, but it intends to reach new markets through Caroá – Cooperative of Young Rural Entrepreneurs of the territory.