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We elaborate and develop our operating strategy through constant and close interaction with communities, youth and farmers. In almost ten years acting in the field, we learned many lessons which we use to improve our approach and make our activities more effective.
Through interaction with the public benefited we understand which are the most common and relevant challenges in the scene so that they can start and develop their enterprises and projects:
- They do not count with essential and proper tools and abilities, cannot analyze the context and identify opportunities in the local scene and do not feel able to develop an enterprise or a project by themselves; they feel supportless to implant changes in the practices and traditional ways to produce and act in the field.
- Even when they realize there is an opportunity and come to organize a plan or project to seize it, they do not have the conditions demanded by banks and conventional funds of microfinance to take a loan and invest in implantation;
- In order to have success in undertaking business in such a hostile environment, farmers and young people need to work together, cooperate with one another and form networks and partnerships among them and with other entrepreneurs and organizations;
- To overcome challenges in undertaking business in semiarid regions and in communities that are in majority very far from one another and practically isolated in relation to communication and access, entrepreneurs need to complement traditional knowledge with modern tools and practices, socio-environmental technologies and solutions that can contribute through inventiveness and innovation to help them develop techniques.
Based on these for main challenges, we built a strategy to approach them, offering services to young rural entrepreneurs and farmers with access to:
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Knowledge
(through workshops and training courses, sessions of assistance and technical consultancy and practical training for the use of tools and technologies in field);
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Credit
(by offering small loans so that they can implement business plans and projects in field);
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Networks
(through activities of technical consultancy in field to organize regional networks, productive and commercial arrangements, formation of cooperatives and associations of farmers/producers);
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Technologies
(we offer, through technical consultancy, exchange sessions and dissemination workshops, access to socio-environmental technologies and to information and communication that help entrepreneurs develop practices of production and management).
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This way, all activities of Abel represent strategic actions in one of these four operating areas.
Our operating strategy is divided in two programs: one to act with family farmers and another specific for young people. In both we provide access to knowledge, credit, networks and technologies, with necessary adaptations for each public.
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Creates opportunities for the development of rural enterprises by young people and with an integrated approach, works with youth’s entrepreneurial skills.
The access to knowledge, oriented credit, networks and technologies, operating strategy of Abel, are made possible through entrepreneurial training, access to Fund Veredas, participation in the Network of Young Rural Entrepreneurs and access to information and communication technologies so that young entrepreneurs find proper and favorable conditions for their acting.
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ENTREPRENEURIAL AND MANAGEMENT TRAINING
Entrepreneurial training for rural youth
The Entrepreneurial and Management Training lasts four months and works with the methodology of Alternation Pedagogy. This method is an approach in which the course participants stay a week in an atmosphere of retreat and reflection in the Training Center, in classes and group projects, and after they spend two weeks in the communities where they live, doing practical pedagogic activities, of field, with the support of the educators of Adel. [show_more more=”Read more” less=” ▲ “]
During the Training, young entrepreneurs learn about concepts and tools for planning, creation, management and development of rural enterprises; analyze the contexts in which they wish to undertake business; identify opportunities; and then elaborate their business plans and projects, which can be individual or collective (groups of young people from the same community or from surrounding communities).
The enterprise projects are not only for agricultural business. They can also be non-agricultural businesses, which include different activities such as trade (opening a small shop, for instance) or provision of services (opening a beauty parlor or a Lan House, maybe). These are rural businesses because they are implemented in rural environment (communities or even rural municipalities), but are not necessarily agricultural (because they do not involve the practice of agriculture or livestock farming). With business plans at hand, young people can submit them to receive a small loan to Fund Veredas. [/show_more]
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FUND VEREDAS
Access to oriented credit for young entrepreneurs
Fund Veredas was created in 2012 by Abel, with the aim to invest specifically in enterprises of young rural people, because they have great difficulty in getting loans from formal financial institutions. We observed that young people without initial investment cannot implement or increase business projects. Therefore, the strategy of Fund Veredas is to loan resources so that any young person from the region attended can start an enterprise and have business projects approved. [show_more more=”Read more” less=” ▲ “]
Besides offering credit up to R$ 8 thousand for each enterprise, each entrepreneur has access to continuous technical and management consultancy – since the elaboration of the business project until the accomplishment of development and sustainability goals of the enterprises.
LINES OF CREDIT
Fund Veredas has three lines of credit:
- Seed credit: Young people and groups of young entrepreneurs in early stages of their enterprises.
- Oriented credit: Young people and groups of young people who have their enterprises in more advanced stages of development.
- Directed credit: Investment realized by partner-investor specifically directed to one enterprise of a young person or group of young people.
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NETWORK OF YOUNG RURAL ENTREPRENEURS
Organizational strengthening and interaction among young people
As undertaking business in environments of resilience means dealing with continuing challenges, we mobilize young entrepreneurs in network. Nowadays, young beneficiaries by the Program are engaged in the Network of Young Rural Entrepreneurs, an experience of sharing, cooperating, exchanging and learning about challenges, and mainly the solutions and good ideas of enterprises and projects that contribute to change their realities. [show_more more=”Read more” less=” ▲ “]
We believe that young people have an amazing capacity to understand and respond to the challenges and opportunities with which they interact every day in their realities. And they are willing to use every resource available to change the world they live in – the traditional knowledge they learned from their parents, technical knowledge they acquired at school and university and technologies they have increasingly more contact. Young people are able to articulate all these elements and add will and mobilizing power from other people in their communities to make projects come to reality.
In the Network, they present their enterprises and projects, exchange information and knowledge, and discuss about problems and ways they find to overcome adversities. They have a valuable opportunity to learn with each other. And can still find out from each other’s expertise how to add value to their enterprises.
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INTEGRATED CENTERS OF TECHNOLOGIES AND INFORMATION (CITs)
Connects young entrepreneurs and shares experiences
The access to information and communication technologies is still not a reality in rural environment. However, they are essential tools for young rural entrepreneurs. As a solution to this challenge, Adel created the Integrated Centers of Technologies and Information (Cits), spaces of support specially for young rural entrepreneurs. [show_more more=”Read more” less=” ▲ “]
Through technologies of information and communication installed in the Integrated Centers of Technologies, young people connect themselves with each other and with the world. They learn about new techniques, share information, challenges and solutions, study and improve their abilities and manage their businesses. The Cits work as collective offices of young rural entrepreneurs, where they meet, share experiences and collaborate to overcome common obstacles they find in their enterprises.
The Cits are spaces implemented in rooms in community associations or built on grounds granted by the community. Each one has computers with access to the Internet and an antenna DX 30/900 which allows access to cell phone telephony. Users of Cit find computers, printers and phones there. The community has still access to Wi-Fi signal installed in Cits where they can connect notebooks, tablets and cell phones.[/show_more]
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The program Rural Solutions seeks to contribute to local development of rural communities through the cooperation among actors of civil society and the integration of innovative and feasible solutions in many dimensions of development (social, economic, environmental and cultural).
This program improves individual capacities (farmers) and collective (rural communities) so that solutions are created, optimized, contextualized and implemented in an integrated way, in network and complementing one another towards local development in attended communities. This represents turning local actors into tools for development. [show_more more=”Read more” less=” ▲ “]
The solutions of living with semiarid are identified according to demands, opportunities and potentials of the attended communities in the areas of: water resources, family farming and local governance.
In the area of water resources, Adel implements solutions in communities to guarantee the human right to water – either for human consumption or for production use. Knowing to use water resources available is an essential competence to the prosperous living with the environmental and economic reality of the semiarid. About 20% of the population in Brazilian Northeast has no access to water
In the area of family farming, structuring activities of production chains and implementation of local productive arrangements are developed based on the exam of economic vocations and traditional knowledge intrinsic to the local productive culture, aiming to increase productivity and profitability in family farming.
In the area of local governance, organizational instances are strengthened and collective structures are implemented having as main reference the experience of revolving community funds. Rural communities cannot articulate their vocations and resources in a way to cooperatively think of development strategies based in strengthening local human and social relations.
The access of farmers to knowledge, oriented credit, networks and technologies is promoted through training and technical consultancy; Revolving Community Funds, Cooperative Networks and the use of socio-environmental technologies.
Training and technical consultancy
The program Rural Solutions promotes training of farmers and technical consultancy in production and management of enterprises. It shares new knowledge with farmers, such as: techniques of sustainable production, associativism, financial education, management, benefiting, trading and value adding.
Revolving Community Funds
Revolving Community Funds are implemented with the aim of maximize productive capacity of a community through the activation of its share capital. The Revolving Funds are more than instruments of economic induction. They are social protective mechanisms. They result from the capacity of local governance, as they occur due to collective decision making and in self-managed regime. Each Fund has a management policy which has all its tools and rules for the use and management of resources.
Each farmer who is directly benefited by a social investment or donation compromises to return the amount he/she received through payments in benefits and services to a collective fund, which is managed and governed by the community. This way, all invested resources in some farmers of a certain community have a rotating condition, having the option of being re-loaned to new farmers from the same community in different and progressive cycles, increasing social impacts. Usually, Revolving Funds are managed by the community association.
Socio-environmental Technologies
An important part of our work with farmers is to help them learn and implement low-cost socio-environmental technologies (but with high social impact) in the communities where they live. Plate cisterns, for instance, allow them to collect and store water in rainy seasons so they can consume it in dry seasons. Through this technology, rain water that falls on surfaces like rooftops and rocks is collected from gutters and stored in the cisterns to be consumed by the families or used in production for irrigation and livestock farming. This is only an example of a socio-environmental technology that helps local families live with semiarid challenges.
Cooperative Network
The Cooperative Networks aim to stimulate the formation of networks of productive groups of communities and regions around arrangements that optimize production chains and expand farmers’ participation in their most profitable stages and that are able to impact social policies and qualify public and private investments on large scale programs of family farming support. The program mobilizes farmers, organizes and takes part in forums and events for discussion and participative construction of territorial strategic plans, motivating, assisting and coordinating inter-sector dialogue and formulation of cooperative actions and projects.
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In nine years of operation, Adel has developed many competences about promotion of local development through training and entrepreneurship support in rural communities. The actions and initiatives made throughout Adel’s history have in common the construction of means to maximize and enable people and communities in resilience situation. These competences were developed through direct interaction with young people and farmers and with basic entities, such as community associations, cooperatives and other organizations of civil society. [show_more more=”Read more” less=” ▲ “]
- In order to accomplish its mission, Adel carried out projects in areas like:
- Water and food safety;
- Water resources management;
- Family farming;
- structuring of production chains and local production arrangements;
- socio-productive inclusion;
- rural microfinances;
- sustainable living with local biome and efficiency in the use of natural resources in a sustainable way;
- dissemination and implementation of socio-environmental technologies;
- environmental preservation and education;
- education for entrepreneurship, for citizenship, for sustainability and for development;
- rural technical consultancy;
- multi-sector dialogues, involving companies, governments, social movements and organizations of civil society and
- Creation, planning and management of businesses and projects in rural context.
These experiences allowed Adel produce and acquire enough knowledge to support other actors of society in project execution and services in these fields of work. Specific approaches and solutions were experimented by Adel towards effective results, which are shared with companies, governments and other organizations interested in impacting positively people, communities and environment, according to sustainability ethics.
Services available
Adel offers a range of services to companies, governments and other actors of civil society to collaborate with their own strategies to promote human development, incorporate or disseminate corporate sustainability practices or even compensate, control and mitigate impacts derived from their operations.
There is still the possibility that these actors are interested in maximizing positive impacts that have already been caused in society and the environment, engage their contributors and closer communities.
Adel is always looking for partners to carry out projects and put into practice the knowledge and socio-environmental technologies learned and developed in communities and regions in all Brazil and other places in the world.
- Among the services Adel can offer, there are, in the fields of work mentioned in the previous item:
- Technical and management consultancy;
- Elaboration and management of programs and projects;
- Monitoring and assessment;
- Researches, diagnoses and studies;
- Articulation and coordination of partnerships;
- Formulation and management of networks;
- Implementation of security water systems, natural resources management and food safety;
- Dissemination and implementation of socio-environmental technologies;
- Rural technical assistance;
- Training and assistance;
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