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The Agency of Local Development (Adel) is a non-profit organization that has as its mission to promote the local development of rural communities through entrepreneurship and social protagonism of young people and farmers.

Adel’s is the result of the mobilization of young people from rural communities in the semiarid of Ceará who had the opportunity to go to university in the capital of the state, Fortaleza, and chose to return to their region, where they had been born and raised, to invest their knowledge and skills to promote local development.

While they were studying in courses such as Economics, Management, Agronomy, Engineering, Communication and Social Sciences, they understood the importance of knowledge as well as tools they were learning in their lectures for the development and social transformation of the rural communities they lived.

In 2007, these youngsters got organized and started to act in the Pentecoste region, in the north of the state, where they founded Adel to support vulnerable small rural producers focusing in strengthening family agriculture.
Adel’s headquarters is in Pentecoste, city 90km far from Fortaleza and the institution’s Formation Center is located in the neighboring municipality of São Gonçalo do Amarante.
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Adel promotes local development of rural communities through entrepreneurship and the social protagonism of young people and farmers.

Through programs and projects, the organizations aims at contributing to develop rural communities in an endogenous way, emphasizing the sustainability of family agriculture, the creation of social capital and the permanence of young people in the rural area.
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Adel seeks to develop technical and managerial capabilities along with social actors and offers them access to knowledge, credit, networks and technologies so they can find favorable conditions to start small enterprises in the communities.

Adel’s history was built entirely in the Ceará’s drylands, as it worked with family farmers and their children, who live in harsh contexts of social-economic vulnerability. People who identified that resilience was the essential component to realize development.

Resilience is the capacity to resist, overcome and live with challenges in a determined context, advancing to the desired path through the obstacle involved independently. It integrates strategies in the promotion of local development of Adel along with the institutional values of the organization.
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Entrepreneurship

Endeavoring, to Adel, is the attitude of having initiative to reach objectives and realize wishes, taking advantage of what is available: the opportunities and capabilities, skills and partnerships. Endeavoring is always a project. It might be a business project, a project to generate social impacts or a project to change or guide its own life. [show_more more=”Read more” less=” ▲ “]

The most important is the that it represents an advance, a concrete step towards something new, better than before. Something that makes a difference in the entrepreneur’s life and in the lives of other people involved. Endeavoring is transforming ideas, dreams and expectations in reality, in results and tangible gains.

It is also an important process for local development because it expresses the capability of people, fundamental agents of transformation, as they act in their communities and territories, applying their knowledge, skills and capabilities.

Adel works with concepts of commercial and social entrepreneurship. It works with people who find inspiration and motivation to transform their life and work conditions as well as of their communities, families and friends. They do it employing all their creativity and capacity to innovate.

Introducing the concept of entrepreneurship in the scenario where Adel works made that the organization got specialized, over the years, in acting in environments of elevated resilience – with cases of young people and farmers got together to adventure in projects and enterprises, overcoming hostilities and many challenges in the realities of life and labor. Endeavoring in resilience is a challenging process, but also very rewarding in programs of local development in the rural area.[/show_more]

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Social Protagonism

Social protagonism is the fundamental component of citizenship. It is when each person assumes a pro-active function in managing, organizing and governing its community, its city, territory and country where he or she lives. It is when someone values its own role to improve the context where he or she is inserted as part of something bigger than himself.[show_more more=”Read more” less=” ▲ “]

Social protagonism exercises the role of leadership, mobilization, articulation and aggregation to engage partners and allies in projects, actions and enterprises that lead to positive changes in the lives of people surrounding them.

Adel believes that social protagonism is the condition for local development. And as more people become protagonists of organizational processes in their communities and territories, more opportunities of growth and fortification can be enjoyed. It leads to strategies so that young people and entrepreneurs become protagonists in community associations, cooperatives and other organizational and representative instances – enabling them to express capabilities to contribute positively to their region.[/show_more]

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Cooperation

It is one of the differentials in Adel’s approach and strategy: to believe in how much cooperation, as a value and practice, is capable of contributing to local development. Cooperation is a process in which there complementing forces, compensating fragilities and sharing of efforts, resources, objectives and results, with accountability and commitment of each part involved. It is an action in which there are exchanges, reciprocity bonds and communion.[show_more more=”Read more” less=” ▲ “]

Cooperating makes endeavoring and protagonism processes much easier and effective to generate results. Through cooperation, an entrepreneur can find solution as forms such as the knowledge of a colleague and share a structure that benefits and aggregates value to products.

But what makes cooperation even more relevant to Adel is the potential to multiply results and social impacts in communities and territories. As rural entrepreneurs become capable of sharing structures that will allow all of them to aggregate value to their products and raise levels of income through all the productive chain.

As protagonists in community associations, together, they can complement one another to create and implement projects to strengthen forums and improve agendas and public policies that benefit the whole territory. And as young people who can support one another together they can generate new approaches and solution to commercialize products of family agriculture in more rentable markets.

The context of resilience collaborated for cooperation to be a central element in the actions of the organization. Actions based in a methodological approach that goes from the use of pedagogical elements to the consultancy for the formation of local productive arrangements as well as territorial cooperatives. Considering the shortage of resources and investments that many communities and groups of young people live with, cooperating is a necessary strategy to allow them to endeavor and advance in a project.[/show_more]

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Youth

Youth has been a fundamental value since Adel’s Creation, when it was only an idea. It was inspired and articulated by young people from rural communities from the Middle Curu region.[show_more more=”Read more” less=” ▲ “]

Adel believes in the transformative force of Youth and in the strategic importance of young people as agents of development, whether they are entrepreneurs or protagonists in the their communities.

Young people bring with them new approaches, ideas and solutions and they are integrated with the most modern technologies and long for the opportunity to stay in the rural area. They have the drive to learn and, specially, to apply what they learnt in the reality itself. They can help to oxygenize and modernize production and management practices as well to dynamize local economies with non-agricultural business models, such as the services market, for instance.

But Youth represents more than a bunch of young people. It is a concepts that represents what young people can do and moves them when they are organized and articulated. It goes from productive arrangements and cooperatives that facilitate and improve business in the family agriculture to the creation of networks and forums that contribute to the elaboration and management of public policies in the sector. It is an inspiring spirit that can contaminate and animate entire communities.

It does not mean that Adel prioritizes or only works with young people in its programs. All the actions that Adel develops aim to involve and mobilize youth that exists in communities and opportunities for its development.[/show_more]

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It all started like this: first in a group of young people children of farmers that had access to University and met and share their histories.

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After that, they share the wish to return to their rural communities and understood that was necessary to cooperate to contribute to local development.

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They promoted study groups and realized they could contribute with the history of their communities putting together what they had learnt with the knowledge from their parents and grandparents.

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They started to share ideas and knowledge with farmers and decided to endeavor in their communities and discover how to make them the place for accomplishments of dreams and wishes.

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They followed the inverse path of generations. They returned to their communities as they finished Higher Education and created an agency of local development to support other young people and farmers in the creation of local enterprises.

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Adel takes action in one of the poorest regions in Latin America and in the world: the semiarid of the Northeast region, more specifically in the state of Ceará. It is essentially a rural region. In most municipalities, more than 60% of the population lives in rural communities, many of them practically isolated, connected to the world only through roads and very precarious communication services.

About 75% of the population who lives in rural areas is formed by family farmers who practice subsistence farming in small properties or rural settlements and work to overcome the challenges of agriculture in the semiarid region, especially the lack of water.
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These farmers, who have very little schooling, produce under very precarious circumstances: they practically don’t have tools, technical or technological resources, they have difficulty to access credit to invest in rural establishments and live with lack of water for irrigation and animal production. As consequence, they cannot produce with the quality and scale necessary to reach the main markets and better wages.

They rarely manage to sell goods directly to local markets. Therefore, they are forced to resort to middlemen, commerce mediators who buy the production in early stages of production chains for prices way lower than the ones practiced on the market and resell with real market prices, for adding value. Farmers end up having a tiny proportion of the economic results of all this process, resulting in an insufficient family income to their own subsistence and in continuous reproduction of the cycle of poverty in the rural area.

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During the first years of action, Adel realized how powerful and strategic the role of young people is in rural development of communities and in overcoming the many challenges in family farming in Brazilian semiarid regions. Adel recognizes that there is nowadays in Northeast of Brazil a generation of young people with the highest schooling of their region’s history. Many of them had the opportunity of finishing high school and even getting into university, which was nothing but a distant dream until the beginning of this century. They are aware of what is happening to the world around them and have access to knowledge and information about modern solutions and technologies that could help their own families overcome the challenges in living with the semiarid region reality.

And the most important: they are able to understand the potential of current opportunities to work and to execute in their communities to transform their family’s lives and their own. From a very early age, young people in semiarid communities hear at home and even in school that the safest way they can take to improve their lives in the future is looking for a job in a big city. They hear from friends and neighbors that if they stay in the rural area, in their communities, they will only repeat the lives of their families, with all the immense challenges. A young person quitting school early, before even finishing middle school in order to migrate to cities like Fortaleza, São Paulo or Rio de Janeiro is considered something natural and normal in the region.

However, during these years acting with the communities, Adel observed that most young people wish to stay where they live. It is not their will to quit school, leave their families and community to try life in another city. They seek opportunities with which they can invest their own knowledge and abilities to improve production practices of family farming or to start and develop a small business or personal project, working with their families, neighbors and other young locals. Entrepreneurship is a real and effective possibility for these young people.

Besides that, Adel believes that when young entrepreneurs develop technical and management capacities and take position of protagonism, they start to significantly help their families and other farmers of the community to improve production and management practices in rural establishments and enterprises. Many young people become leaders in local communities, helping traditional farmers organize themselves to create cooperatives and productive arrangements, market together and in a direct way what they produce, influence public policies and support programs to family farming. These young people become, after all, agents of development in the communities where they live and in all the territory.[/show_more]
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BETO PIRES

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Has acted in the last 19 years in the socio-environmental responsibility of great national companies. Is a creative professional with experience in aspects of marketing related to causes, publicity and management. Worked for Roberto Marinho Foundation, Rede Globo, Grupo ABC, Clinton Foundation, UNESCO, UNICEF, UNAIDS, Endeavor, Brasil Foundation, Sou da Paz, Todos pela Educação, Ação Cidadã, PLPD (Plataforma LatinoAmericana de Políticas de Drogas) and Amnesty International, among other relevant social and environmental actors. Is co-founder of NGO For Education e Brazilian Association of Entrepreneurs Friends of UNESCO.

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LUIZ ANDRÉ

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Senior manager of Sustainability and Shared Value of Coca-Cola Brasil. Has a degree in Social Sciences (UFF) and a masters in Administration (COPPEAD/UFRJ).

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MAFOANE ODARA

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Psychologist and Master of Social Psychology from University of São Paulo. Coordinates the area of combat of violence against women of Avon Institute and integrates Network for Diversity of Avon and Brazil Fund Board of Human Rights. Has been dedicated to support and improvement of social initiatives and public services related to the combat of violence against women and the consolidation of programs of diversity and human rights, especially related to gender issues and ethnic-racial relations.

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MARLEI POZZEBON

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Professor at HEC Montreal and Associate Professor of FGV. Her research interests are focused in social innovation and inclusion, post-development, mobilization and citizen creativity and global-local communication. Has a degree in Computer Science from Informatics Institute (1995) and History from Federal University of Rio Grande do Sul (1995), has masters in Administration from Federal University of Rio Grande do Sul (1998) and PhD in Administration – McGill University (2003).

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MÔNICA DE ROURE

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Vice-President and Executive Director of BrazilFoundation since 2013, acting in the development of strategic partnerships and fund raising and in the management of the foundation in Brazil. With more than 20 years of experience in the social sector, Mônica was Director of Programa Brasil and of Operações Internacionais para América Latina e África from Ashoka Empreendedores Sociais. Has in her curriculum a PhD in compared literature from UERJ and a masters in Social History of Culture from PUC-RJ.

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TIÃO ROCHA

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Anthropologist ‘out of academic degree’, popular educator ‘out of political option’ and folklorist ‘out of necessity’. Founder and president of CPCD (Popular Center for Culture and Development), non-governmental organization created in Minas Gerais which acts in the areas of popular education and sustainable community development. Founder and Director-President of Bank of Triumphs– Solidarity and Autonomy – created in Belo Horizonte/MG. Tião was part of Fellows Network of Ashoka Empreendedores Sociais and of Avina. He has been recognized as Social Entrepreneur by Folha de São Paulo and Shwab Foundation.

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ADRIANO BATISTA

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President of the Board of Administration
Co-founder, President of the Board of Administration and current Executive Director of Adel. Zootechnician, has always acted in institutional management and led, since the foundation of Adel, technical assistance with family farmers. Acted as Director of Technological Extension and Innovation in CENTEC Institute, as Coordinator of Student Protagonism in Education Secretary of the State of Ceara (SEDUC/CE) and in the Education Program in Cooperative Cells (PRECE).
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HELANO LUZ

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Vice-President of the Board of Administration
Co-founder, Vice-President of the Board of Administration and current Financial Director of Adel. Since 2001, has acted in social organizations that promote local development. Has a degree in Agronomy, acted in the execution and technical monitoring of support projects in Family Farming. Has broad experience in management and social organizations administration with emphasis in the financial area.
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AURIGELE ALVES

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Member of the Board of Administration, partner and Director of Programs in Adel. Has experience in management of social projects with action in cultural area and technical assistance to young people and family farmers. Previously, acted in Family Farming Project, Agroecology and Market of Foundation Konrad Adenauer. Her path in Adel began as a young beneficiary of the Young Rural Entrepreneur Program. Is a Technician in Agricultural and Livestock Production and graduated in Administration.

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EVILENE ABREU

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Co-founder, member of Board of Administration and Director of Communication in Adel. Nowadays, is also Assistant Professor in the course of Publicity and Advertising at Faculdade Cearense. Has experience in the area of Communication and Marketing of the Third Sector and with projects and researches about rural youths, social entrepreneurship and audiovisual interventions. Acted as Social Educator in project e-jovem developed by Ashoka in partnership with Education Secretary of the State of Ceará (SEDUC/CE). Has a degree in Publicity and Advertising and a masters in Communication from the Federal University of Ceará (UFC).

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GLÁUCIO GOMES

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Specialist in Local Development Management. Has 15 of experience in strategic planning, management, fund raising and evaluation of programs and projects of development and of initiatives in social investment in Brazil. Acted as Monitoring and Evaluation Coordinator in BrazilFoundation for five years and as Executive Director in Rummos Assessoria Pesquisa e Avaliação where he still acts as Consultant, has acted as such for nine years, working with companies, institutes, foundations and organizations of civil society in Brazil and in international level. Was Specialist Consultant in Socioeconomy for Transnordestina in the last two years and has been acting as Senior Consultant for the United Nations Educational, Scientific and Cultural Organization (UNESCO).

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MIRLANIA LIMA

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Member of the Board of Administration and partner of Adel. Acted as Financial Director of Adel from 2009 to 2013. Has a degree in Accounting Sciences from the Federal University of Ceará (UFC). Worked at the company P&P Contabilidade and nowadays is Financial Assistant of Centro de Defesa da Vida Herbert de Sousa (CDVHS), Project Finance Coordinator at Associação para o Desenvolvimento Local Co-Produzido (ADELCO).

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WAGNER GOMES

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Co-founder, member of the Board of Administration and Director of Business of Adel. Economist and specialist in local development, was recognized as Social Entrepreneur of Future by Folha de São Paulo and by Schwab Foundation in 2010. Is part of Fellows Network of Ashoka Social Entrepreneurs and of Folha Network of Socio-environmental Entrepreneurs. Was Senior Consultant for the United Nations Educational, Scientific and Cultural Organization (UNESCO) and still acts as Consultant in development strategies for social organizations of Ceará.

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ANDERSON VIEIRA

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Integrante do Conselho de Administração e sócio da Adel. Atuou como Assistente de Projetos da Adel. É mestre e graduado em Zootecnia pela Universidade Federal do Ceará (UFC).

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ANDERSON VIEIRA
President
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CRISTIANO SEVERINO
Advisor
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HÉLIO PIRES
Advisor
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ADRIANO BATISTA
Executive Director
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“Contribute to the development and permanence of people in rural areas with dignity and life quality is what moves me. I was a young farmer and I know well the immense challenge a rural young person faces to develop himself socially and economically in arid backcountry”.

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HELANO LUZ
Administrative-Financial Director
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“I have great pride to integrate this team that has changed the reality of many people, mainly young rural people, through cooperation and entrepreneurship”.

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GLÁUCIO GOMES
Development Director
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“Being part of Adel team means having a valuable opportunity of working directly towards local development of creative and resilient communities and with young people capable of leveraging social change which impact thousands of people”.

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EVILENE ABREU
Director of Communication
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“I am grateful for being part of this history, for the learning and for realizing that dreams which were built collectively can become reality. In each project and action I make in Adel, I renovate the hope that it is possible to build a better world”.

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AURIGELE ALVES
Director of Programs
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“The opportunity of contributing to the fulfillment of dreams and improvement of life quality of young rural people through entrepreneurship in Adel is my motivation”.

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WAGNER GOMES
Director of Business

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“Being part of Adel means to live with a team of young entrepreneurs who are in love with the cause and believe that is possible to give a new face to Brazilian arid backcountry”.

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RAQUEL FERREIRA
Project Coordinator

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“Adel is an institution that values development in teams, and this makes me good as a person and as a professional. Knowing that I am collaborating in the fulfillment of dreams is inspiring”.

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ILYS SANTOS
Project Coordinator

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“Adel’s commitment with its mission is what motivates me. I believe that through local development we can create knowledge that can be taken to action by other communities, supporting them to be able to overcome their challenges, as well, becoming better places to live”.

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ALINE PERDIGÃO
Manager Coordinator

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“Working in Adel is an opportunity to reach a goal that I had set for myself, to return to my hometown with my degree and be able to have a job in management, my field of expertise. I really admire everything that Adel represents and it is gratifying to be part of this team”.

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GESCILENE BARBOSA
Project Specialist

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“Working in Adel is an opportunity to be part of a multidisciplinary team, that allow me to learn and develop new skills from many other areas of knowledge. I’m glad to be able to give my contribution to make Adel’s actions happen”.

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PAULO SEGUNDO
Project Specialist

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“It is a great opportunity to collaborate with Adel in the construction of its mission and in the sustainable development of rural communities in Rio Grande do Norte”.

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DAMIÃO SANTOS
Project Assistant

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“Being part of Adel is contributing to the strengthening of family agriculture and moving a little further towards the sustainability of our beloved Brazilian semiarid”.

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LELIS DUARTE
Project Assistant

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“Adel represents an opportunity for development and transformation for rural youth. I am grateful to have been young benefited and today to be part of this team, contributing even more to local development”.

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FÁBIA OLIVEIRA
Project Assistant

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“Working in Adel is to look at my path and see its result. Realizing how much I evolved and grew, learned as a young beneficiary and still learn more as a monitor”.

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EDILARDO SALES
Project Assistant

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“To make part of Adel is the opportunity to contribute in making dreams come true and to the the development of the region”.

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KÁTIA SILVA
Communication Assistant

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“Working at Adel is the chance to pursue my profession in a dynamic and innovative way, always with the opportunity to overcome new challenges. In addition to working in an organization with a vision focused on social well-being”.

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LEYDDI FREITAS
Administrative Assistant

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“I am grateful to be part of this team and contribute to the realization of dreams. Being part of Adel is having the opportunity to provide development, both people and local”.

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